November 23, 2010 1 Comment
J.D. power and associates did a survey for customer satisfaction at dealers and the major reason for people choosing a dealer to do business with was how they are treated and not the price of the vehicle. The perfect score in this survey is 1000 and MINI came in at 805, which is not really a big surprise because going to a MINI dealer is not like going to a normal dealer, it’s an experience.
Among mass-market brands, Mini ranks highest (805) and performs better than all other non-premium brands in three of the four factors measured. Mini is followed by Mercury (795) and GMC (792) in the mass market segment rankings