November 21, 2010 Leave a comment
Here’s a stop motion video from MINI of the MINI Scooter E in motion. It somewhat reminds me of the Peter Gabriel video for Sledgehammer which you can watch below if you’d like.
September 23, 2010 1 Comment
Spontaneous, flexible, CO2-free mobility in the characteristic style of the brand – World-first transfer of that familiar MINI feeling to the two-wheel segment brings alternative drive technology to the attention of lifestyle-led target groups – Innovative vehicle concept marks its world premiere at the 2010 Paris Motor Show.
Munich/Paris. Hardly a year has gone by since the launch of the MINI E, and MINI is at it again, opening up fascinating prospects for urban mobility that reduce CO2 emissions without any compromises on spontaneity and independence. The MINI Scooter E Concept transfers the brand’s hallmark driving fun to the two-wheel segment for the first time. Equally unique features are the link between the scooter’s alternative drive concept and its unmistakable design, intelligent functionality and detailed personalisation options in true MINI style. The MINI Scooter E Concept is powered by an electric motor integrated in the rear wheel. The motor’s lithium-ion battery can be recharged at any conventional power socket using an on-board charging cable. The concept study, which is being launched as a world premiere at the 2010 Paris Motor Show, meets the mobility aspirations of a target group that sets store by premium quality and advanced technology as well as placing sustainability on a par with individual style and an emotional driving experience. The MINI Scooter E Concept also highlights new ways of attracting in particular a young audience to the MINI brand.
Once again, this study by the MINI design team has furnished evidence of a special strength exhibited by the brand: the ability to identify new challenges for mobility in major urban areas at an early stage and to meet those needs with innovative vehicle concepts. 51 years ago, the world’s first concept for a small car focused consistently on efficient use of space and driving fun to create the platform for the classic Mini. The design principles applied to the brand’s forebear all those years ago define the segment for small cars and compacts to this day. As the world’s first premium small car, the MINI has been an unparalleled success following the relaunch of the brand in 2001. More than 1.7 million vehicles have been sold worldwide, providing impressive testimony to the potential even in this segment for generating a desire to embrace a successful combination of driving fun, quality, striking design and individual style.