2012 MINI Cooper JCW GP Official release

A limited-edition road car with race track-developed technology, the MINI John Cooper Works GP is the sportiest and fastest production model ever built under the nameplate of this British premium brand. The MINI John Cooper Works GP will cost £28,790 in the UK. It will make its world debut at the Paris Motor Show (29 September to 4 October 2012), and production of a limited edition of just 2,000 units will start later this year. Extensively equipped with John Cooper Works motor sport technology, this two-seater boasts outstanding performance to match its distinctive looks. An extensively modified four-cylinder turbo engine capable of developing 160 kW/ 218 hp, adjustable coilover suspension, an extra-powerful sports brake system and model-specific alloy wheels and sports tyres ensure superb handling and outstanding driving enjoyment. The standard-fitted high-traction sports tyres offer awesome cornering grip, impeccable braking response and impressive performance. And to top it all off, with a DIN unladen weight of 1,160 kilograms, the MINI John Cooper Works GP is one of the lightest sports cars in its class.The balance between the engine, the suspension and the aerodynamics was fine-tuned during intensive testing on the Nürburgring North Loop (the old grand prix circuit), where the MINI John Cooper Works GP promptly clocked up a best lap time of 8:23 minutes – streets ahead of many big-name sports cars from higher segments. With its 0 to 100 km/h (62 mph) sprint time of 6.3 seconds and a top speed of 242 km/h (150 mph), the GP brings an authentic race car feel to everyday driving.

Read more of this post

Emission-free MINI

Click picture too see more.

Absolutely emission-free – the MINI on two wheels. Car boot-compatible folding bike for urban mobility.

  • 20.04.2011
  • Press Release

Munich. MINI presents the eco-friendly solution to the parking space problem in city centres. The brand is celebrating the comeback of the folding bike with a modern version of the practical means of locomotion. The special gimmick: when folded, the MINI Folding Bike fits into the boot of almost every vehicle – and most definitely into the MINI. When travelling into the city, simply park the car outside the overcrowded city centre, then continue on the bike and relax. Park & Ride with an environmentally conscious understatement!

The bike is also absolutely suitable for commuters and impresses in urban travels. When folded, it can be taken free of charge on public transport.

The MINI Folding Bike presents itself as a genuine high-tech vehicle: high-quality components, a light-weight aluminium frame and a clever folding mechanism make the trendy bike the ideal companion while travelling. The bike can be folded and unfolded in just a few seconds. The bike is folded along the crossbar and handlebars. In addition the saddle can be retracted and the pedals be folded up. This makes the bike extremely easy to handle whilst saving space. Fitted in a sleeve under the saddle is a practical transport bag. The MINI Folding Bike can easily match the riding characteristics of a “normal” bike. Weighing less than 11 kilos and equipped with 8 gears and 20-inch wheels, it is quick and versatile. The teflon-coated chain prevents annoying soiling caused by chain oil and reduces the wear and tear on the components. The comfortable gel saddle ensures comfort. Thanks to the front and rear mudguards, you can carry on peddling regardless, even in the rain. Good visibility on the road is guaranteed by the accompanying reflectors.

Read more of this post

2011 NAIAS MINI Press Conference speech

Below is the official speech given by Ian Robertson at the North American International Show (NAIAS) in detroit on 10 Jan 2011.

 

Ian Robertson: Member of the Board of Management of BMW AG, Sales and Marketing

MINI Press Conference

North American International Auto Show

Detroit, 10 January 2011


Good afternoon everyone and welcome to MINI.
It’s great to be here.  MINI is right at home in the US.
And we are also very proud to support the United States Olympic Committee and Team USA, as you see from the logo on the MINI Countryman.

The MINI Countryman is yet another example of MINI’s success in blazing new trails with fresh and exciting models.

This car is a huge hit! Incoming orders are 30% higher than expected. Worldwide, we have already sold well over 15,000 of these cars and it already accounts for around one fifth of MINI’s sales.

As of this month, the MINI Countryman will also be available in MINI’s biggest single market – the US. We are confident it will also receive a warm welcome here, as it has done in other markets.

With optional all-wheel drive, the MINI Countryman also provides heaps of driving fun and performance in the snow… And it’s only appropriate that MINI has now entered into a global cooperation with leading snowboard manufacturer, Burton. The partnership focuses on the Burton Global Open Series, with events in Switzerland Canada and, of course, here in the US.

Snowboarding, with its “rebel” attitude and “cutting-edge” scene is a perfect fit for the MINI brand.

MINI is all about pushing new limits – it broke new ground when it created the premium small car segment. And we have more models to offer in this segment today than any other brand. Today we are going to give you another glimpse into the future at MINI.

But first, let’s take a look at the current MINI family, which is more youthful and diverse than ever.

The model range was fully revised and expanded in 2010 and this is the first time that we have all the members of the NEW MINI FAMILY here in the US.

The new MINI Hardtop.

The new MINI Convertible.

The new MINI Clubman.

And the new MINI Countryman.

The family will keep growing and we will be exploring further concepts for MINI. The MINI Coupé and Roadster will soon take the MINI family to six. The Coupé will go on sale later this year and the Roadster in 2012.

The ongoing success of MINI confirms that we are well in touch with our customers and the kind of cars they want from MINI. We are thrilled that 2010 was the most successful sales year in MINI’s history. Last year we sold well over 234,000 MINI cars in total worldwide. This was 8.2% percent up on the previous year.

This year we’ll have a full sales year with the Countryman and we will continue the momentum. The US will of course play a key role in this – we just had the most successful December here ever for MINI and we look forward to building upon that.

Exactly ten years ago- here in Detroit – MINI began its relaunch after an absence of more than three decades in the US. The new MINI now has well over 300,000 owners here.

At MINI, we always love thinking about what’s around the corner… And on this special anniversary, we will reveal an exciting study for a further car concept – the MINI Paceman Concept!

This car captures the typical MINI characteristics – unique design, clever functionality and signature driving fun – with a new level of agility.

It combines an athletic, masculine coupé appearance with the dimensions of the MINI Countryman. It has more of a horizontal orientation than the MINI Countryman – which gives it a very dynamic expression. It is the strong muscular MINI with sporty elegance.

And once again, MINI is going into territory where no one’s been before – it’s the first Crossover Coupé in the premium small car segment.

And with the 1.6 liter John Cooper Works twin-scroll turbo engine under the hood, there’s real power in this car.

As it’s based on the MINI Countryman, this car can also have MINIALL4, which is MINI’s all-wheel drive.

Ladies and Gentlemen,

Here it is – the world premiere of the MINI Paceman Concept.

I’m thrilled to tell you now, for the very first time, that there will be a seventh member of the MINI family – and we will base it on this concept!

MINI keeps growing, the excitement never stops.
And we’re very happy that you could join us today to share a glimpse into the future at MINI. Thank you.

 

MINI Connected with Pandora

 

Click on picture to see more.

MINI USA ANNOUNCES ITS FIRST PARTNERSHIP TO DEVELOP THIRD-PARTY APPS FOR MINI CONNECTED
Pandora® internet radio named as the first MINI Connected Approved App

• MINI USA and Pandora® collaborate to enable Pandora service through MINI Connected on MY 2011 MINI vehicles
• Customers will be able to operate Pandora using existing vehicle controls
• Additional third-party apps to be announced soon

Las Vegas – January 5, 2011… MINI USA announced today that the company is collaborating with Pandora to develop the first third party app for MINI Connected. Upon completion, Pandora internet radio will be available at no charge and allow customers to access and control Pandora through the existing MINI Connected system.

All 2011 MINIs equipped with MINI Connected will be able to stream Pandora, enabling access to personalized internet radio across the entire vehicle lineup. Unique features to the MINI Connected app will include popular Pandora features, such as: easy access to existing stations, the ability to create new ones using the car interface and high-resolution, color display of album art.

“Integration of Pandora has been highly requested by our existing owners and potential new customers,” said Stephan Durach, Director of the BMW Group Technology Office Palo Alto. “We are pleased that we are able to partner with Pandora and look forward to offering this function across the MINI product range in a way that is simple to access and safer to operate.”

Once development is complete, MINI customers will be able to download Pandora, which will immediately work with their existing MINI Connected systems. The Pandora internet radio integration, like the existing MINI Connected functions, will be seamless.

“We’re thrilled that MINI is making Pandora available to customers across its full range of vehicles, thereby enabling people to enjoy their personalized radio stations while on-the-go,” said Jessica Steel, Executive Vice President of Business Development for Pandora.

Demonstrations of the forthcoming app and its functionality in MINI vehicles will be offered this week during the Consumer Telematics Show and Consumer Electronics Show in Las Vegas, NV.

Read more of this post

MINI sales up-best december since 2002

BMW Group U.S. Reports December 2010 Sales

04.01.2011 | Press Release

BMW brand sales up 12% in 2010

MINI achieves its best December since the US launch in 2002

 

Woodcliff Lake, NJ – January 4, 2011… The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 27,600 vehicles, an increase of 16.9 percent from the 23,617 vehicles sold in the same month a year ago.  For 2010, the BMW Group in the U.S. reported total sales of 265,757 vehicles, up 9.9 percent compared to the 241,727 vehicles sold in 2009.

 

“As we’ve seen throughout the last six months of 2010, consumers in December clearly felt more confident about the future and showed it in their purchases.” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “We really like the momentum we’re getting as a result of this and along with our continual aggressive new model launches from BMW and MINI in 2011 we have real optimism we will continue growing our business with profitable sales in the new year.”

 

BMW Brand Sales

Sales of BMW brand vehicles increased 15.7 percent in December for a total of 23,280 compared to 20,128 vehicles sold in December, 2009.  For the year, BMW brand sales were up 12.0 percent to 220,113 vehicles compared to 196,502 vehicles sold in 2009.

 

In December, best performing vehicles included the 5 Series, up 28.9 percent to 5,045 units; the 3 Series, up 12.3 percent to 10,067 units; the X5, up 12.1 percent to 3,939 units and the X6 up 52.8 percent to 859 units.  Overall, the BMW SAV segment (X3, X5, X6) continued to show significant growth with sales up 26.9 percent for the year to 48,108 units compared to 37,925 in 2009.

 

 

BMW Pre-Owned Vehicles

In December, sales of BMW used vehicles (including certified pre-owned and pre-owned) decreased 2.0 percent to 15,714 vehicles from the 16,031 vehicles sold in December 2009.  For 2010, total BMW used vehicle sales were up 4.3 percent to 168,762 from the 161,794 units sold in 2009.

 

MINI Brand Sales

MINI USA reported sales of 4,320 automobiles in December, an increase of 23.8 percent from the 3,489 in December 2009, making it the most successful December ever for MINI in the USA.  For the year 2010, MINI reported sales of 45,644, an increase of 0.9 percent from the 45,225 sold in 2009.

 

Table: Sales BMW of North America, LLC, December 2010

Dec.

2010

Dec.

2009

% YTD

2010

YTD 2009 %
BMW brand

23,280 20,128 15.7 220,113 196,502 12.0
BMW passenger cars 17,663 15,534 13.5 172,005 158,577 8.5
BMW light trucks

(SAVs)

5,647 4,594 22.9 48,108 37,925 26.9
MINI brand

4,320 3,489 23.8 45,644 45,225 0.9
TOTAL Group

27,600 23,617 16.9 265,757 241,727 9.9

MINI Paceman Concept with video

Click on picture to see more of the MINI Paceman

 

MINI KEEPS UP THE PACE WITH THE NEW PACEMAN CONCEPT

• Paceman Concept reinforces the MINI brand’s unconventional creativity
• Sporting, masculine appearance blends with versatile character
• Paceman could be another building block in the development of the MINI brand

Woodcliff Lake, NJ – December 18, 2010… A new MINI design concept, the MINI Paceman Concept vehicle, will make its debut at the North American International Auto Show (NAIAS) which will be held January 10 – 23, 2011. Although no decision has been made about a future production version, Paceman could form yet another building block in the development of the MINI brand.

A MINI Crossover Coupé – urban and masculine.
The MINI Paceman Concept retains the familiar MINI family frontal appearance but adds its own distinctive flavor. Large headlights with chrome surrounds extend deep into the front wings, and together with the distinctively contoured bonnet, emphasize the imposing nose of the Paceman. The radiator grill is essentially the same as that of the Cooper S Countryman, with additional air intakes in the bumper to deliver improved brake ventilation and the incorporation of new deep set fog lights.

From the side, the MINI Paceman Concept features a fresh interpretation of the front wing and side indicator that attracts the eye from the A-pillars down to the unique design 19-inch front wheels. This rugged and sturdy design element is complemented by dark wheel arch surrounds with matching side skirts that emphasize the masculine, sporting nature of Paceman.

The familiar MINI shoulder line that rises towards the rear of the Paceman Concept also hints at its sporting intent. Less familiar is the glass and roof treatment. As the waistline rises, the flat roofline flows into a wide C-pillar that appears to be transparent. The windows appear to wrap around the car like a band of glass with the roof ‘suspended’ on top and painted in a striking, contrasting color. This is known as the ‘helmet’ roof. The coupé-style windows taper towards the rear and the whole effect is one of a dynamic wedge shape.

“In contrast to the more vertical design of the MINI Countryman, we’ve given the MINI Paceman Concept a horizontal emphasis and accentuated the width of the car more to underline the powerful appearance of the study,” explained Marcus Syring, Head of MINI Exterior Design.

A new interpretation of the classic coupé design has given the MINI Paceman Concept a distinctive coupé tail that complements the athletic character of the car. New rear lights positioned at the outer edges of the broad, muscular rear wings underline the dominance of horizontal lines, which run parallel to one another and emphasize the wide track of the rear axle.

As with the MINI Cooper S Countryman, the rear bumper of the MINI Paceman Concept features a diffuser that channels the airflow between the twin exhausts and further enhances the car’s aerodynamic properties. Even the license plate recess echoes the form of the front air intake in order to forge a stylistic link between the front and rear of the car.

The MINI Paceman Concept measures 4,110 millimeters in length, 1,789 millimeters in width and 1,541 millimeters in height. In archetypal MINI style, the Paceman has short front and rear overhangs to facilitate the familiar go-kart responsiveness.

Interior: a blend of modern function and luxurious character.
The interior of the MINI Paceman Concept deliberately draws on MINI’s unique and distinctive design language, yet it also imparts a refreshing new look. Behind the study’s masculine exterior lies an elegant yet sporty interior environment that exudes premium quality and funky design. The instrument panel of the MINI study is defined by its distinctive, concave forms and the sporting yet functional impression it creates. The central air vents, Central Speedo and gearshift lever feature outer rings in a contrasting color, while large side air vents underline the MINI character further.

The slim center console, which maximizes legroom for the driver and front passenger, merges into the Center Rail pioneered by the MINI Countryman, thereby creating a visual and functional link between the front and rear seats. This unique and innovative U-profile rail system runs along the centerline of the passenger compartment as far as the rear seat backrests. Light shades of leather lend an expression of luxurious allure to the interior of the MINI Paceman, while a new interpretation of the brand’s familiar elliptical door and side trim extends along the length of the cabin, taking in the B-pillar and emphasizing the length of the interior. Shaped armrests with large stowage compartments, ergonomically designed door pulls and the speakers for the sound system are embedded in the main element of this ellipse.

Behind the front sports seats are two comfortably-shaped individual rear seats designed with backrests that merge distinctively into the seat sides in order to create fully contoured passenger support. The “club lounge” character thus created underlines the individual and unconventional nature of the MINI Paceman Concept and helps turn every journey into an experience for the rear passengers every bit as much as it is for those in the front.

Drive system: powerful and efficient.
The MINI Paceman Concept has been designed to allow the deployment of the most powerful engine currently available in the MINI range. The MINI John Cooper Works 1.6-liter twin-scroll turbocharged engine gives the MINI Paceman Concept the capacity to deliver the outstanding performance its appearance promises. This 16-valve, four cylinder unit produces 211 hp and generates maximum torque of 260 Nm (192 lb-ft), the latter value having the capacity to reach 280 Nm (207 lb-ft) in brief bursts thanks to the Overboost function.

Its MINI Countryman roots give this new MINI concept study an ideal platform for the MINI ALL4 permanent all-wheel-drive system. ALL4 features an electromagnetic center differential positioned directly on the final drive, which varies the distribution of power seamlessly between the front and rear axles. In normal driving conditions 100 percent of the drive is sent to the front wheels, and in extreme situations as much as 50 percent can be directed to the rear.

Chassis: the best handling characteristics in the segment.
MINI chassis technology has been specially developed for the MINI Paceman Concept to transform the potential of its potent engine into a driving experience that offers inspiring agility, impressive poise and always in complete safety. While it delivers precise and sporting handling it is the high standard of compliant ride comfort that truly sets the MINI Paceman Concept apart.

The front axle features MacPherson spring struts with lower track control arms which, combined with Electric Power Steering with speed-sensitive power assistance, plays a major role in delivering the response and agility customers expect from a MINI. The Paceman’s multi-link rear axle was developed using proven BMW Group chassis expertise.

MINI Paceman Concept: an idea ahead of the game – once again.
The MINI Paceman Concept embodies the idea of an incomparable driving experience in a way that meets the needs of modern, lifestyle-oriented customers but it also remains true to the character of the MINI brand.

November MINI sales figures and BMW Group

Woodcliff Lake, NJ – December 1, 2010… The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 22,883 vehicles, an increase of 27.1 percent from the 18,002 vehicles sold in November 2009. Year-to-date, the BMW Group has sold 238,157 vehicles, up 9.3 percent from the 217,840 units sold through November 2009.

“November is normally a tough month but we increased our sales momentum thanks to strong demand for our all-wheel-drive vehicles, the X5 and X6 in particular, and now that it’s available, the 5 Series with AWD,” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “The overall market shows signs of improvement with consumer confidence increasing slightly but our dealers know they have to work for every sale and that work is paying off.”

BMW Brand Sales
Sales of BMW brand vehicles in November increased 30.2 percent for a total of 20,097 vehicles from the 15,438 units sold in November of last year. Year-to-date, BMW sales are up 11.8 percent to 196,833 vehicles from the 176,104 units sold in the same period of 2009.

In November, best performing vehicles included the 5 Series, up 58 percent to 5,042 units, 1 Series, up 40.7 percent to 1,019 units, and the 3 Series, up 36.6 percent to 8,928 units. The SAV segment continues to perform very well with the X5, up 24 percent to 3,436 units and the X6, up 30.8 percent to 561units.

BMW Pre-Owned Vehicles
Sales of BMW’s used vehicles (including certified pre-owned and pre-owned) increased 6.5 percent to 12,580 vehicles from the 11,815 units sold in November of last year. Year-to-date, used vehicle sales were up 5 percent to 153,048 units from the 145,763 units sold in the same period of 2009.

MINI Brand Sales
MINI USA reported sales of 2,786 automobiles, an increase of 8.7 percent from the 2,564 cars sold last year. Year-to-date, MINI USA is reporting sales of 41,324 automobiles, a decrease of 1 percent from the 41,736 cars sold in the same period of 2009.

Table: Sales BMW of North America, LLC – November 2010
Nov.
2010
Nov.
2009
%
YTD
2010
YTD 2009
%
BMW brand

20,097
15,438
30.2
196,833
176,104
11.8
BMW passenger cars

16,009
11,970
33.7
154,372
142,773
8.1
BMW light trucks
(SAVs)
4,088
3,468
17.9
42,461
33,331
27.4
MINI brand

2,786
2,564
8.7
41,324
41,736
-1.0
TOTAL Group

22,883
18,002
27.1
238,157
217,840
9.3

Changeover at MINI Design

Changeover at MINI Design. Gert Volker Hildebrand hands over the running of the MINI Design team to Anders Warming at the end of the year.

01.12.2010 | Press Release

Munich . After 10 successful years at MINI Design, Gert Volker Hildebrand is handing over the running of the MINI Design studio to Anders Warming at the end of 2010. Gert Hildebrand will be leaving the company on 31.12.2010.

Gert Volker Hildebrand (57) has been responsible for the complete design development of the MINI brand since January 2001 and, with his design team, has shaped the development of the MINI brand portfolio. Over the last 10 years, the head of the MINI Design studio has provided the impetus for countless MINI vehicle concepts and for the entire design development. Alongside the further development of the third generation of the classic MINI, the MINI Cabrio and MINI Clubman were also created under his leadership. This year, Gert Hildebrand and his team added a real 4-door version to the MINI brand: the MINI Countryman, launched in September.

The MINI Coupé and MINI Roadster concepts presented in 2009, which will be appearing on the market in 2011 and 2012, were also created in the MINI Design studio under his guidance. Apart from designing cars, Gert Volker Hildebrand has also devoted himself to encouraging young designers and to talking about design in institutions and to the public.

Anders Warming, head of Exterior Design, BMW Automobiles, started working for DesignworksUSA in California in 1997. Following this, the 38-year-old Dane was employed in various positions as an automobile designer before coming to Munich in 2005 as Team Leader, Advanced Design, BMW Group. In 2007, he took over as head of Exterior Design, BMW Automobiles. Under his leadership, the BMW Z4, BMW 5 Series and the BMW Concept 6 Series Coupé, presented at the Paris Auto Show, were created.

“I would like to wish Gert Hildebrand all the best for the future and thank him for working with us so well and so successfully”, says Adrian van Hooydonk, head of BMW Group Design. “Anders Warming has the expertise, the necessary experience and the intuition to take the MINI brand, with the support of the entire MINI Design team, into a ever more successful future.”

MINI earns top honors for high residual and resale values

MINI vehicles awarded by Kelley Blue Book’s kbb.com and ALG
• Kelley Blue Book’s kbb.com awarded the 2011 MINI Cooper lineup for having the Best Resale Value in the compact car segment
• ALG presented the 2011 MINI Countryman with the Residual Value Award for best sporty car

Los Angeles – November 17, 2010… Since its introduction eight years ago, MINI brand vehicles have been honored each year by third parties for maintaining their value, and during the 2011 LA Auto Show MINI USA is proud to accept resale and residual value awards from both Kelley Blue Book’s kbb.com and ALG respectively.

“These two awards are evidence of the MINI brand’s commitment to build premium quality vehicles that owners can confidently call a solid investment,” said Jim McDowell, Vice President of MINI USA. “Ensuring that each MINI purchase remains a solid value over its lifecycle is a key goal, and we are proud to have earned the acknowledgements from kbb.com and ALG.”

Kelley Blue Book’s kbb.com awarded the 2011 MINI Cooper (all models – Hardtop, Convertible and Clubman) for having the Best Resale Value in the compact car segment. These latest honors from Kelley Blue Book’s kbb.com mark the ninth year in a row that a MINI Cooper vehicle has won top honors in the Kelley Blue Book Best Resale Value Awards.

“Consumers should take a good look at the projected resale value of a car when choosing their next new-vehicle purchase, and they would be wise to carefully consider the 2011 Best Resale Value Award winning vehicles and brands on this year’s list,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “Vehicle depreciation is a new-car buyer’s biggest expense. Taking the time to research and choose vehicle makes, models and options wisely now can help new-car shoppers hold value down the road when they go to sell or trade-in the vehicle.”

Furthermore, the future looks bright for the MINI brand, as the all-new 2011 MINI Countryman has been named the winner of ALG’s 2011 Residual Value Award for BEST SPORTY CAR. This marks the sixth time since its launch in 2002 that MINI has been named for the ALG award.

ALG’s 12th annual Residual Value Awards, for the 2011 model year, honor the vehicles in each industry segment that ALG predicts will retain the highest percentage of their MSRP after a three-year period. Awards are made in 19 vehicle categories and also for the two brands with the highest overall predicted residual values among all mainstream and all luxury vehicles. This year’s awards are based on 2011 model year vehicles.

“The 4-door Countryman combines the brand’s trademark superior handling with more passenger and luggage space and optional all-wheel drive for a ride that offers more utility than any other MINI Cooper,” said Raj Sundaram, SVP, Solutions Group and ALG. “With a unique distribution strategy and strict supply management, MINI maintains some of the best residuals in the business.”

In addition to the testament of third parties, MINI USA offers a solid backing for its used vehicles with the MINI NEXT program. Through any certified MINI dealer, customers can purchase a used MINI NEXT vehicle that has undergone significant testing and offers the peace of mind of a comprehensive warranty (up to an additional two years or 50,000 miles) as well as roadside assistance, and assurance that only MINI authorized parts will be used to service the vehicle.

MINI Cooper sales down-BMW Group up

BMW Group U.S. Reports October 2010 Sales
Woodcliff Lake, NJ – November 2, 2010... The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 23,222 vehicles, an increase of 12.6 percent from the 20,619 vehicles sold in October 2009. Year-to-date, the BMW Group also reported a sales volume of 215,274 vehicles, up 7.7 percent from the 199,838 units sold through October 2009.

“The new product effect clearly showed in October with our 5 Series sales momentum increasing, especially with the introduction of all-wheel-drive for regions where it is highly desired,” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “Furthermore, we are seeing some positive response from the overall market but with little job growth and only slight increases in consumer spending, our dealers have to fight for every sale, something they did very well this month.”

BMW Brand Sales
Sales of BMW brand vehicles in October increased 17.2 percent for a total of 19,272 vehicles from the 16,443 units sold in October of last year. Year-to-date, BMW sales were up 10 percent to 176,736 vehicles from the 160,666 units sold in the same period of 2009.
In October, best performing vehicles included the 1 Series, up 127.3 percent to 1,139 units and the 5 Series, up 61.8 percent to 4,925 units. The X5 continues to perform very well with an increase of 48.9 to 3,183 units.

BMW Pre-Owned Vehicles
Sales of BMW’s used vehicles (including certified pre-owned and pre-owned) decreased 7.2 percent to 13,867 vehicles from the 14,938 units sold in October of last year. Year-to-date, used vehicle sales were up 4.9 percent to 140,468 vehicles from the 133,948 units sold in the same period of 2009.

MINI Brand Sales
MINI USA reported sales of 3,950 automobiles, a decrease of 5.4 percent from the 4,176 cars sold last year. Year-to-date, MINI USA also reported sales of 38,538 automobiles, a decrease of 1.6 percent from the 39,172 units sold in the same period of 2009.

Table: Sales BMW of North America, LLC – October 2010

Oct.
2010
Oct.
2009
%
YTD
2010
YTD 2009
%
BMW brand

19,272
16,443
17.2
176,736
160,666
10.0
BMW passenger cars

15,486
13,630
13.6
138,363
130,803
5.8
BMW light trucks
(SAVs)
3,786
2,813
34.6
38,373
29,863
28.5
MINI brand

3,950
4,176
-5.4
38,538
39,172
-1.6
TOTAL Group

23,222
20,619
12.6
215,274
199,838
7.7
Follow

Get every new post delivered to your Inbox.