2011 MINI Countryman presentation

November 5, 2010 Leave a comment

Product Presentation – The All-New MINI Countryman
Vinnie Kung, MINI Product Manager – MINI USA

In October, MINI’s Product Manager, Vinnie Kung, presented an overview of the technical specifications for the all-new MINI Countryman. The presentation includes details about the vehicle’s design and its focus on versatility, the optional ALL4 system, and the standard equipment and optional features available on MINI’s biggest small idea.

Countryman Press Launch Final

Filed under 2011 MINI, press release Tagged with , , , , , ,

2011 MINI Cooper lineup presentation

October 27, 2010 Leave a comment

Product Presentation – Updated MY 2011 MINI Lineup
Vinnie Kung, MINI Product Manager – MINI USA

In October, MINI’s Product Manager, Vinnie Kung, presented the range of updates incorporated into the MINI lineup as part of the MY 2011 Life Cycle Impulse (LCI). The presentation covers exterior and interior design changes, updates to the 1.6 liter engine, and new standard and optional equipment on the MY 2011 lineup.

2011 MY Press Launch Final VK

Filed under 2011 MINI, press release Tagged with , , , , ,

MINI Connected presentation- MINI USA

October 27, 2010 Leave a comment

MINI Connected Presentation
Rob Passaro, MINI Connected Development

In October, Rob Passaro, a member of the MINI Connected Development Team, presented all of the details regarding MINI’s newest infotainment option. MINI Connected offers a new level of integration between the driver and their MINI.

Click on the link below to see the presentation.

MINI Connected presentation

Filed under 2011 MINI, press release Tagged with , , , ,

MINI Countryman pricing announced

October 14, 2010 Leave a comment

MINI has officially released pricing for the 2011 MINI Countryman (R60) for the USA. Even though you were able to order one, the dealers didn’t have the price yet. Click on the link below to see the MSRP and pricing for all the available packages for the MINI Countryman.

MINI Countryman R60 Retail Pricing Final

Filed under 2011 MINI, press release Tagged with , , , ,

The MINI Lifestyle Collection gift ideas for Christmas

October 14, 2010 Leave a comment

12.10.2010 | Press Release

Munich. Time flies, and before you know it Christmas is just around the corner. To make the annual gift hunt that much easier, MINI has put together a selection of the best ideas for all the family. The MINI Lifestyle Collection has something everybody will enjoy unwrapping under the Christmas tree.

The best gift ideas for him.

MINI has teamed up with design audio products experts sonoro audio to bring sounds from around the world into our living rooms, bedrooms, kitchens and offices. The result of the coop eration is the MINI Limited Edition sonoro Internet radio, which combines urban chic with a boundless musical experience. The MINI rocks sonoro limited edition of the elements W Internet radio can receive over 18,000 web radio stations via WiFi or LAN. The design radio also boasts a media player function for streaming music libraries direct from a computer. The alarm clock, sleep and snooze functions, Radio Frequency remote control and eDock external iPod® docking station with charging function are all easy to use.

Whether you’re setting off on a road trip with your motorbike or taking a tour on a quad bike, trike or snowmobile, you’ll always be playing safe with the stylish MINI Jet Helmet. The helmet meets all the relevant safety standards and plays the stylish understatement card to perfection. A Union Jack print and bonnet stripes provide a spotless retro look, while high-quality workmanship ensures the requisite protection. The Jet Helmet is made from a fibreglass and synthetic compound, and has a polycarbonate visor. Other features include a quick-release fastener and an antiallergenic, removable and washable inner lining.

The MINI Calendar 2011 is the work of Hamburg artist and graphic designer Wolfgang Block. “Transformation and Crossover” is the basic idea behind each month’s image. The artist blends differing techniques – such as Rorschach, graffiti and pop art – in a personal interpretation of the collision between fantasy and reality in the MINI Accessories world. It’s enough to turn any bare wall into an eye-catching canvas.

This cult MINI Cuckoo Clock comes in a classic chrome look and has an original MINI speedometer-style dial. At the strike of each hour the garage on the underside opens its doors and a detailed miniature MINI moves around the dial, accompanied by faithfully reproduced MINI engine and horn sounds. A small photo sensor enables the clock to distinguish between day and night, and therefore ensures a peaceful night’s sleep.

The elegant MINI USB Stick borrows the unmistakable design of the MINI ignition key and features a handy neck strap. With 8 GB storage capacity it offers ample accommodation for Christmas photos and the like.

Read more of this post

Filed under press release Tagged with , , , ,

A Link to the Future: MINI Connected

October 7, 2010 Leave a comment

MINI Connected iPod feature

Woodcliff Lake, NJ – October 7, 2010… MINI Connected, a MINI-exclusive technology provides the basis for new and unprecedented integration of smartphone functions, taking the in-car integration of modern smartphone telecommunications, entertainment and online functions to a whole new level. MINI Connected is part of the two of the MINI infotainment systems, radio MINI Visual Boost and MINI Navigation.

MINI Connected adopts the familiar MINI display and operating logic to ensure that all functions can be used comfortably, simply, safely and intuitively while minimizing driver distraction.
Apple iPhone and iPod touch Support
The system allows iPhone owners even greater access to MINI Connected functionality, and uses new technology, specially developed for the MINI, to integrate the entertainment and online functions of the iPhone into the car.

MINI-specific functions can be integrated via an app for the iPhone and operated using the vehicle’s joystick, steering wheel buttons and on-board monitor.

The iPhone is hooked up to the car either via a cable for the USB socket, supplied with the radio MINI Visual Boost and MINI Navigation system, or via an optional snap-in adapter. The MINI Connected App will be available at www.itunes.com/appstore.

Read more of this post

Filed under 2011 MINI, press release Tagged with , ,

MINI Countryman WRC

September 30, 2010 Leave a comment

Clear the decks for the new MINI WRC.

Paris. Visitors to the 2010 Mondial de l’Automobile in Paris (FR) can look
forward to a special treat: The new MINI WRC, which will contest the FIA World
Rally Championship from 2011, will receive its world premiere at this
international motor show. In addition, Kris Meeke (GB) has been confirmed as
one of the drivers who will contest the championship with this brand new rally
car.
The MINI WRC, powered by a 1.6-litre, four-cylinder Di turbo-charged engine,
recently received a baptism of fire, acquitting itself well during initial testing at
Prodrive’s rally track. The company commenced development of the car in
2009, and a concept of the MINI WRC will be displayed in Paris.
“The Paris Motor Show is the perfect stage, on which to launch our MINI WRC,”
says Ian Robertson, member of the Board of Management of BMW AG,
responsible for Sales and Marketing. “The response to our announcement that
MINI will return to the world of rallying next year was very positive. The FIA World
Rally Championship is the pinnacle of rallying, making it the ideal platform for
demonstrating the competitive spirit of our brand. The development of the car is
running on schedule, and the preparations for the world championship are in full
swing. The MINI Countryman production model provided the ideal basis for our
new world championship challenger.”
The 2011 World Rally Championship will see the new MINI WRC contesting in
six of 13 scheduled rounds, with MINI competing in the full 2012 season. In
addition, Prodrive plans to make available customer versions to independent
teams for use in the championship.
Rallying is hardly unchartered territory for MINI. In the past this popular motor
sporting genre decisively shaped the image of the brand. The MINI Cooper S
became a true legend through its numerous victories on Rally Monte Carlo. The
European Rally Championship, too, saw MINI notch up serial successes.
“MINI can look back on a successful tradition in rallying,” says Dr Wolfgang
Armbrecht, Senior Vice President Brand Management MINI. “The interest in
motorsport among the present generation of MINI customers is massive. The
WRC provides an excellent communications platform for the MINI Countryman,
upon which the MINI WRC is based.”
Prodrive, an experienced motorsport operation, was chosen as the partner in the
quest to continue MINI’s success story. The company, founded by David
Richards, is viewed as one of the most respected and successful in rallying.

Read more of this post

Filed under MINI WRC, press release Tagged with ,

The MINI Scooter E Concept

September 23, 2010 1 Comment

Urban driving fun with zero emissions: The MINI Scooter E Concept.

23.09.2010 | Press Release

Spontaneous, flexible, CO2-free mobility in the characteristic style of the brand – World-first transfer of that familiar MINI feeling to the two-wheel segment brings alternative drive technology to the attention of lifestyle-led target groups – Innovative vehicle concept marks its world premiere at the 2010 Paris Motor Show.

Munich/Paris. Hardly a year has gone by since the launch of the MINI E, and MINI is at it again, opening up fascinating prospects for urban mobility that reduce CO2 emissions without any compromises on spontaneity and independence. The MINI Scooter E Concept transfers the brand’s hallmark driving fun to the two-wheel segment for the first time. Equally unique features are the link between the scooter’s alternative drive concept and its unmistakable design, intelligent functionality and detailed personalisation options in true MINI style. The MINI Scooter E Concept is powered by an electric motor integrated in the rear wheel. The motor’s lithium-ion battery can be recharged at any conventional power socket using an on-board charging cable. The concept study, which is being launched as a world premiere at the 2010 Paris Motor Show, meets the mobility aspirations of a target group that sets store by premium quality and advanced technology as well as placing sustainability on a par with individual style and an emotional driving experience. The MINI Scooter E Concept also highlights new ways of attracting in particular a young audience to the MINI brand.

Once again, this study by the MINI design team has furnished evidence of a special strength exhibited by the brand: the ability to identify new challenges for mobility in major urban areas at an early stage and to meet those needs with innovative vehicle concepts. 51 years ago, the world’s first concept for a small car focused consistently on efficient use of space and driving fun to create the platform for the classic Mini. The design principles applied to the brand’s forebear all those years ago define the segment for small cars and compacts to this day. As the world’s first premium small car, the MINI has been an unparalleled success following the relaunch of the brand in 2001. More than 1.7 million vehicles have been sold worldwide, providing impressive testimony to the potential even in this segment for generating a desire to embrace a successful combination of driving fun, quality, striking design and individual style.

Read more of this post

Filed under MINI Scooter E, press release Tagged with , , ,

Newer posts →

Follow

Get every new post delivered to your Inbox.