nxtMINI podcast episode 15

On this episode of nxtMINI podcast we cover the 2011 Detroit Auto Show (NAIAS) MINI Paceman Concept, December sales figures, MINI Connected with Pandora and other information. So tune in and enjoy! Motor On!

nxtMINI podcast episode 015

MINI sales up-best december since 2002

BMW Group U.S. Reports December 2010 Sales

04.01.2011 | Press Release

BMW brand sales up 12% in 2010

MINI achieves its best December since the US launch in 2002

 

Woodcliff Lake, NJ – January 4, 2011… The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 27,600 vehicles, an increase of 16.9 percent from the 23,617 vehicles sold in the same month a year ago.  For 2010, the BMW Group in the U.S. reported total sales of 265,757 vehicles, up 9.9 percent compared to the 241,727 vehicles sold in 2009.

 

“As we’ve seen throughout the last six months of 2010, consumers in December clearly felt more confident about the future and showed it in their purchases.” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “We really like the momentum we’re getting as a result of this and along with our continual aggressive new model launches from BMW and MINI in 2011 we have real optimism we will continue growing our business with profitable sales in the new year.”

 

BMW Brand Sales

Sales of BMW brand vehicles increased 15.7 percent in December for a total of 23,280 compared to 20,128 vehicles sold in December, 2009.  For the year, BMW brand sales were up 12.0 percent to 220,113 vehicles compared to 196,502 vehicles sold in 2009.

 

In December, best performing vehicles included the 5 Series, up 28.9 percent to 5,045 units; the 3 Series, up 12.3 percent to 10,067 units; the X5, up 12.1 percent to 3,939 units and the X6 up 52.8 percent to 859 units.  Overall, the BMW SAV segment (X3, X5, X6) continued to show significant growth with sales up 26.9 percent for the year to 48,108 units compared to 37,925 in 2009.

 

 

BMW Pre-Owned Vehicles

In December, sales of BMW used vehicles (including certified pre-owned and pre-owned) decreased 2.0 percent to 15,714 vehicles from the 16,031 vehicles sold in December 2009.  For 2010, total BMW used vehicle sales were up 4.3 percent to 168,762 from the 161,794 units sold in 2009.

 

MINI Brand Sales

MINI USA reported sales of 4,320 automobiles in December, an increase of 23.8 percent from the 3,489 in December 2009, making it the most successful December ever for MINI in the USA.  For the year 2010, MINI reported sales of 45,644, an increase of 0.9 percent from the 45,225 sold in 2009.

 

Table: Sales BMW of North America, LLC, December 2010

Dec.

2010

Dec.

2009

% YTD

2010

YTD 2009 %
BMW brand

23,280 20,128 15.7 220,113 196,502 12.0
BMW passenger cars 17,663 15,534 13.5 172,005 158,577 8.5
BMW light trucks

(SAVs)

5,647 4,594 22.9 48,108 37,925 26.9
MINI brand

4,320 3,489 23.8 45,644 45,225 0.9
TOTAL Group

27,600 23,617 16.9 265,757 241,727 9.9

nxtMINI podcast episode 14

On this episode we talk about:

November sales for BMW Group: http://nxtmini.com/2010/12/01/november-mini-sales-figures-and-bmw-group/

MINI Countryman commercial 1: http://nxtmini.com/2010/12/02/winter-mini-countryman-commerical/

MINI Countryman commercial 2: http://nxtmini.com/2010/12/02/winter-mini-countryman-commercial-2/

MINI Cooper virtual ad in Canada: http://nxtmini.com/2010/12/13/mini-cooper-vending-machine-ad/

MINI Paceman to be revealed at the Detroit Auto Show: http://nxtmini.com/2010/12/18/mini-paceman-concept-with-video/

MINI Connected iPhone app: http://mynextmini.info/2010/12/17/mini-connected-app-now-in-itunes-us/

MINI Connected commercial: http://nxtmini.com/2010/12/23/mini-connected-commercial/

Check out: http://www.runnamc.com/

Listen to episode 14 of nxtMINI podcast

Just as a reminder, you can find the podcast in iTunes, so download it to your favorite mp3 player from there.

We would like to wish everyone a Merry Christmas and a Happy New Year! There’s also a surprise at the end of the episode so stay tuned to the end!

November MINI sales figures and BMW Group

Woodcliff Lake, NJ – December 1, 2010… The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 22,883 vehicles, an increase of 27.1 percent from the 18,002 vehicles sold in November 2009. Year-to-date, the BMW Group has sold 238,157 vehicles, up 9.3 percent from the 217,840 units sold through November 2009.

“November is normally a tough month but we increased our sales momentum thanks to strong demand for our all-wheel-drive vehicles, the X5 and X6 in particular, and now that it’s available, the 5 Series with AWD,” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “The overall market shows signs of improvement with consumer confidence increasing slightly but our dealers know they have to work for every sale and that work is paying off.”

BMW Brand Sales
Sales of BMW brand vehicles in November increased 30.2 percent for a total of 20,097 vehicles from the 15,438 units sold in November of last year. Year-to-date, BMW sales are up 11.8 percent to 196,833 vehicles from the 176,104 units sold in the same period of 2009.

In November, best performing vehicles included the 5 Series, up 58 percent to 5,042 units, 1 Series, up 40.7 percent to 1,019 units, and the 3 Series, up 36.6 percent to 8,928 units. The SAV segment continues to perform very well with the X5, up 24 percent to 3,436 units and the X6, up 30.8 percent to 561units.

BMW Pre-Owned Vehicles
Sales of BMW’s used vehicles (including certified pre-owned and pre-owned) increased 6.5 percent to 12,580 vehicles from the 11,815 units sold in November of last year. Year-to-date, used vehicle sales were up 5 percent to 153,048 units from the 145,763 units sold in the same period of 2009.

MINI Brand Sales
MINI USA reported sales of 2,786 automobiles, an increase of 8.7 percent from the 2,564 cars sold last year. Year-to-date, MINI USA is reporting sales of 41,324 automobiles, a decrease of 1 percent from the 41,736 cars sold in the same period of 2009.

Table: Sales BMW of North America, LLC – November 2010
Nov.
2010
Nov.
2009
%
YTD
2010
YTD 2009
%
BMW brand

20,097
15,438
30.2
196,833
176,104
11.8
BMW passenger cars

16,009
11,970
33.7
154,372
142,773
8.1
BMW light trucks
(SAVs)
4,088
3,468
17.9
42,461
33,331
27.4
MINI brand

2,786
2,564
8.7
41,324
41,736
-1.0
TOTAL Group

22,883
18,002
27.1
238,157
217,840
9.3

MINI Cooper sales down-BMW Group up

BMW Group U.S. Reports October 2010 Sales
Woodcliff Lake, NJ – November 2, 2010... The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 23,222 vehicles, an increase of 12.6 percent from the 20,619 vehicles sold in October 2009. Year-to-date, the BMW Group also reported a sales volume of 215,274 vehicles, up 7.7 percent from the 199,838 units sold through October 2009.

“The new product effect clearly showed in October with our 5 Series sales momentum increasing, especially with the introduction of all-wheel-drive for regions where it is highly desired,” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “Furthermore, we are seeing some positive response from the overall market but with little job growth and only slight increases in consumer spending, our dealers have to fight for every sale, something they did very well this month.”

BMW Brand Sales
Sales of BMW brand vehicles in October increased 17.2 percent for a total of 19,272 vehicles from the 16,443 units sold in October of last year. Year-to-date, BMW sales were up 10 percent to 176,736 vehicles from the 160,666 units sold in the same period of 2009.
In October, best performing vehicles included the 1 Series, up 127.3 percent to 1,139 units and the 5 Series, up 61.8 percent to 4,925 units. The X5 continues to perform very well with an increase of 48.9 to 3,183 units.

BMW Pre-Owned Vehicles
Sales of BMW’s used vehicles (including certified pre-owned and pre-owned) decreased 7.2 percent to 13,867 vehicles from the 14,938 units sold in October of last year. Year-to-date, used vehicle sales were up 4.9 percent to 140,468 vehicles from the 133,948 units sold in the same period of 2009.

MINI Brand Sales
MINI USA reported sales of 3,950 automobiles, a decrease of 5.4 percent from the 4,176 cars sold last year. Year-to-date, MINI USA also reported sales of 38,538 automobiles, a decrease of 1.6 percent from the 39,172 units sold in the same period of 2009.

Table: Sales BMW of North America, LLC – October 2010

Oct.
2010
Oct.
2009
%
YTD
2010
YTD 2009
%
BMW brand

19,272
16,443
17.2
176,736
160,666
10.0
BMW passenger cars

15,486
13,630
13.6
138,363
130,803
5.8
BMW light trucks
(SAVs)
3,786
2,813
34.6
38,373
29,863
28.5
MINI brand

3,950
4,176
-5.4
38,538
39,172
-1.6
TOTAL Group

23,222
20,619
12.6
215,274
199,838
7.7
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