November MINI sales figures and BMW Group

Woodcliff Lake, NJ – December 1, 2010… The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 22,883 vehicles, an increase of 27.1 percent from the 18,002 vehicles sold in November 2009. Year-to-date, the BMW Group has sold 238,157 vehicles, up 9.3 percent from the 217,840 units sold through November 2009.

“November is normally a tough month but we increased our sales momentum thanks to strong demand for our all-wheel-drive vehicles, the X5 and X6 in particular, and now that it’s available, the 5 Series with AWD,” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “The overall market shows signs of improvement with consumer confidence increasing slightly but our dealers know they have to work for every sale and that work is paying off.”

BMW Brand Sales
Sales of BMW brand vehicles in November increased 30.2 percent for a total of 20,097 vehicles from the 15,438 units sold in November of last year. Year-to-date, BMW sales are up 11.8 percent to 196,833 vehicles from the 176,104 units sold in the same period of 2009.

In November, best performing vehicles included the 5 Series, up 58 percent to 5,042 units, 1 Series, up 40.7 percent to 1,019 units, and the 3 Series, up 36.6 percent to 8,928 units. The SAV segment continues to perform very well with the X5, up 24 percent to 3,436 units and the X6, up 30.8 percent to 561units.

BMW Pre-Owned Vehicles
Sales of BMW’s used vehicles (including certified pre-owned and pre-owned) increased 6.5 percent to 12,580 vehicles from the 11,815 units sold in November of last year. Year-to-date, used vehicle sales were up 5 percent to 153,048 units from the 145,763 units sold in the same period of 2009.

MINI Brand Sales
MINI USA reported sales of 2,786 automobiles, an increase of 8.7 percent from the 2,564 cars sold last year. Year-to-date, MINI USA is reporting sales of 41,324 automobiles, a decrease of 1 percent from the 41,736 cars sold in the same period of 2009.

Table: Sales BMW of North America, LLC – November 2010
Nov.
2010
Nov.
2009
%
YTD
2010
YTD 2009
%
BMW brand

20,097
15,438
30.2
196,833
176,104
11.8
BMW passenger cars

16,009
11,970
33.7
154,372
142,773
8.1
BMW light trucks
(SAVs)
4,088
3,468
17.9
42,461
33,331
27.4
MINI brand

2,786
2,564
8.7
41,324
41,736
-1.0
TOTAL Group

22,883
18,002
27.1
238,157
217,840
9.3
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One Response to November MINI sales figures and BMW Group

  1. Pingback: nxtMINI podcast episode 14 « MINI Cooper news, MINI Cooper information

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