J.D. Power and Associates ranks MINI delaers at the top

J.D. power and associates did a survey for customer satisfaction at dealers and the major reason for people choosing a dealer to do business with was how they are treated and not the price of the vehicle. The perfect score in this survey is 1000 and MINI came in at 805, which is not really a big surprise because going to a MINI dealer is not like going to a normal dealer, it’s an experience.

Among mass-market brands, Mini ranks highest (805) and performs better than all other non-premium brands in three of the four factors measured. Mini is followed by Mercury (795) and GMC (792) in the mass market segment rankings

J.D. Power and associates full article and the J.D. Powers and Associates press release


2011 MINI Countryman presentation

Product Presentation – The All-New MINI Countryman
Vinnie Kung, MINI Product Manager – MINI USA

In October, MINI’s Product Manager, Vinnie Kung, presented an overview of the technical specifications for the all-new MINI Countryman. The presentation includes details about the vehicle’s design and its focus on versatility, the optional ALL4 system, and the standard equipment and optional features available on MINI’s biggest small idea.

Countryman Press Launch Final

2011 MINI Cooper lineup presentation

Product Presentation – Updated MY 2011 MINI Lineup
Vinnie Kung, MINI Product Manager – MINI USA

In October, MINI’s Product Manager, Vinnie Kung, presented the range of updates incorporated into the MINI lineup as part of the MY 2011 Life Cycle Impulse (LCI). The presentation covers exterior and interior design changes, updates to the 1.6 liter engine, and new standard and optional equipment on the MY 2011 lineup.

2011 MY Press Launch Final VK

MINI Connected presentation- MINI USA

MINI Connected Presentation
Rob Passaro, MINI Connected Development

In October, Rob Passaro, a member of the MINI Connected Development Team, presented all of the details regarding MINI’s newest infotainment option. MINI Connected offers a new level of integration between the driver and their MINI.

Click on the link below to see the presentation.

MINI Connected presentation

MINI Countryman pricing announced

MINI has officially released pricing for the 2011 MINI Countryman (R60) for the USA. Even though you were able to order one, the dealers didn’t have the price yet. Click on the link below to see the MSRP and pricing for all the available packages for the MINI Countryman.

MINI Countryman R60 Retail Pricing Final

A Link to the Future: MINI Connected

MINI Connected iPod feature

Woodcliff Lake, NJ – October 7, 2010… MINI Connected, a MINI-exclusive technology provides the basis for new and unprecedented integration of smartphone functions, taking the in-car integration of modern smartphone telecommunications, entertainment and online functions to a whole new level. MINI Connected is part of the two of the MINI infotainment systems, radio MINI Visual Boost and MINI Navigation.

MINI Connected adopts the familiar MINI display and operating logic to ensure that all functions can be used comfortably, simply, safely and intuitively while minimizing driver distraction.
Apple iPhone and iPod touch Support
The system allows iPhone owners even greater access to MINI Connected functionality, and uses new technology, specially developed for the MINI, to integrate the entertainment and online functions of the iPhone into the car.

MINI-specific functions can be integrated via an app for the iPhone and operated using the vehicle’s joystick, steering wheel buttons and on-board monitor.

The iPhone is hooked up to the car either via a cable for the USB socket, supplied with the radio MINI Visual Boost and MINI Navigation system, or via an optional snap-in adapter. The MINI Connected App will be available at www.itunes.com/appstore.

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